⇲

👋 Hi, welcome!

It's nice to see you around here. Let me introduce myself.


My name's Guilherme Costa, I was born in Curitiba, the only Brazilian capital where it has ever snowed, and where a revolution once started because of a comb. As you can see, many curious things happen there. But to take a break from the cold weather and combs, I moved to São Palo, where I'm living now.

Currently I lead an innovation hub called VMLab inside VML-São Paulo, where I also work as an art director.

Over ten years of experience, there are some clients who’ve bet on my stuff: Warner Bros, Coca-Cola, Nestlé, Dell, Pedigree (Latam), Electrolux (Latam), Snickers, KFC, Mentos, Fruittella, and others.


I hope you enjoyed the projects I selected, they were made with love ᰔ. Even so, I’m always pushing myself every day to create the next best work of my life. And here’s how it should be: make people have fun, feel special or badass.

If you're looking for a creative like me, give me a call and let me make you proud.

If you’re not, you can still call me and I’ll tell you how I ended up with a baby goat as a pet. Or about the time I did a silent retreat in a temple, just like a monk. Or even why I have a professional microscope in my house.

>>>>>>>>

.: Based in: São Paulo | Brasil [<0>] :.

⛏️ Work Experience

VMLab > 2025 - [now]
VML São Paulo > 2022 - [now]
Mirum (F.Biz) > 2019 - 2022
Opus Multipla > 2018 - 2019
Small agencies > 2015 - 2018

-

XP as Creative Teacher and Mentor

Redhook School - 2021 to 2023
Escola Rua - 2021

[+100 students during these experiences]​​​​​​​

-

XP as Speaker

Rede Massa (SBT TV Group)

Title :: The trends of creative industry

Air Promo Agency

Title :: Innovation and Creativity

-

-

XP as Jury Member

Phnx Awards - By Ad Fórun - 2025

Phnx Awards - By Ad Fórun - 2026

Education

Marketing and AD - Faculdades Opet

Graphic Design - Lisbon School of Design

Advertising - RedHook School

Art Direction - Escola Cuca

A.I Advertising - Human Academy

SXSW - 3x as participant

Contact

Alright, you’ve come far enough,

I'll give you my number. ☺️

⇲ +55 41 98813-6996

⇲ guilherme.cheers@gmail.com

Recognitions

🦁 Cannes Lions

Silver Lion : Entertainment for Gaming - Diversity & Inclusion in Gaming

Shortlist : Entertainment for Gaming - Innovation in Gaming

Shortlist : Entertainment for Sport - Innovation in Sport

Shortlist : Innovation in Radio & Audio - Audio Led Creativity

Shortlist : Innovation in Radio & Audio - Use of Audio Technology

Shortlist : Brand Experience - Gaming Lead Brand Experience

Shortlist : Outdoor - Social Behavior

🕴 Clio Awards

Bronze : Print - Media
Bronze : Experience - Branded Entertainment
Shortlist : Print - Branded Entertainment

✏️ One Show

Shortlist : Direct - Craft
Shortlist : Direct - Print
Shortlist : Print - Books

⭐ Brazilian Creative Club [CCSP]

Gold : : Digital - Games
Silver : Digital - Games

Bronze : Digital - Best Use of Content

Bronze : Digital - Innovative use of Technology

Bronze : Digital - Innovative use of Technology

InBook : Brand Experience - branded content and experience

InBook : Media - Promo Marketing


7x Shortlist

🏆 Effie Latam

Gold : Snacks and Candies

Silver : Youth Marketing

Bronze : Youth Marketing
3x Shortlist

🏆 Effie Brasil

Gold : Snacks and Candies

Bronze : youth marketing

Bronze : youth marketing
2x Shortlist

💠 Gerety Awards

Bronze : Experience Cut - Press

👁️ El Ojo de Iberoamérica

Bronze : Gaming
2x Shortlist

✨ Mad Stars

Crystal : Use of Data - Data Technology
Bronze : Sustainability Development Goals

🎨 Andy Awards

2x Shortlist

😼 Young Lions

1x Shortlist : Digital
1x Shortlist : PR

🏅 Future Creatives

Winner 1th place

💰 Winning Pitch

Coke Studio - Global

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

and the prove that

I treat people

very well.

-

-

-

-

-

-

-

-

-

-

-

-

🏠 Airbnb Recognition

4x Superhost

Yes! I loved to receive people in my house.