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👋 Hi, welcome!

It's nice to see you around here. Let me introduce myself.


My name's Guilherme Costa, I was born in Curitiba, the only Brazilian capital where it has ever snowed, and where a revolution once started because of a comb. As you can see, many curious things happen there. But to take a break from the cold weather and combs, I moved to São Paulo, where I'm living now.

Currently I work as a creative art director at VML-São Paulo, where I also lead an innovation hub called VMLab.

Over ten years of experience, there are some clients who’ve bet on my stuff: Warner Bros, Coca-Cola, Nestlé, Dell, Pedigree (Latam), Electrolux (Latam), Snickers, KFC, Mentos, Fruittella, and others.


I hope you enjoyed my selected projects. As you can see, my favorite type of work is the kind that taps into cultural contexts and communities.
For me, the measure of great work is when we can make people have fun, feel special, or feel badass.

If you're looking for a creative like me, give me a call and let me make you proud.

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.: Based in: São Paulo | Brasil [<0>] :.

⛏️ Work Experience

VMLab > 2025 - [now]
VML São Paulo > 2022 - [now]


Mirum (F.Biz) > 2019 - 2022
Opus Multipla > 2018 - 2019
Small agencies > 2015 - 2018

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XP as Creative Teacher and Mentor

Redhook School - 2021 to present
Escola Rua - 2021


Lecture at: Senac São Paulo | 2026

Lecture at: SBT TV Paraná (Rede Massa) | 2025

Lecture at: Air Promo Agency | 2024

[+100 students during these experiences]​​​​​​​

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XP as Jury Member

Phnx Awards - By Ad Fórun - 2025

Phnx Awards - By Ad Fórun - 2026

Education


Master Class: Winning Mindset - Lewis Hamilton

BBC Maestro: Graphic Design - Paula Scher

Master Class: Ad & Creativity - Goodby & Silverstein

Human Academy : A.I in Advertising

SXSW - 3x as participant

RedHook School: Advertising

Lisbon School of Design: Graphic Design

Contact

Alright, you’ve come far enough,

I'll give you my number. ☺️

⇲ +55 41 98813-6996

⇲ guilherme.cheers@gmail.com

Recognitions

🦁 Cannes Lions

Silver Lion : Entertainment for Gaming - Diversity & Inclusion in Gaming

Shortlist : Entertainment for Gaming - Innovation in Gaming

Shortlist : Entertainment for Sport - Innovation in Sport

Shortlist : Innovation in Radio & Audio - Audio Led Creativity

Shortlist : Innovation in Radio & Audio - Use of Audio Technology

Shortlist : Brand Experience - Gaming Lead Brand Experience

Shortlist : Outdoor - Social Behavior

🕴 Clio Awards

Bronze : Print - Media
Bronze : Experience - Branded Entertainment
Shortlist : Print - Branded Entertainment

✏️ One Show

Shortlist : Direct - Craft
Shortlist : Direct - Print
Shortlist : Print - Books

⭐ Brazilian Creative Club [CCSP]

Gold : : Digital - Games
Silver : Digital - Games

Bronze : Digital - Best Use of Content

Bronze : Digital - Innovative use of Technology

Bronze : Digital - Innovative use of Technology

InBook : Brand Experience - branded content and experience

InBook : Media - Promo Marketing


7x Shortlist

🏆 Effie Latam

Gold : Snacks and Candies

Silver : Youth Marketing

Bronze : Youth Marketing
3x Shortlist

🏆 Effie Brasil

Gold : Snacks and Candies

Bronze : youth marketing

Bronze : youth marketing
2x Shortlist

💠 Gerety Awards

Bronze : Experience Cut - Press

👁️ El Ojo de Iberoamérica

Bronze : Gaming
2x Shortlist

✨ Mad Stars

Crystal : Use of Data - Data Technology
Bronze : Sustainability Development Goals

🎨 Andy Awards

2x Shortlist

😼 Young Lions

1x Shortlist : Digital
1x Shortlist : PR

🏅 Future Creatives

Winner 1th place

💰 Winning Pitch

Amstel - Global
Espaço Laser - Brasil
Coke Studio - Global

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and the prove that

I treat people

very well.

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🏠 Airbnb Recognition

3x Superhost

Yes! I loved to receive people in my house.