⇲
👋 Hey, It's nice to see you around here. Let me introduce myself.
My name's Guilherme Costa, I was born in Curitiba <3, the only brazilian capital where it has ever snowed, and where a revolution once started because of a comb. Yeah, stranger things keep happening there, one of the reasons why I moved to São Paulo city.
Currently I work as a senior creative art director at VML-São Paulo, where I also lead an innovation hub called VMLab.
Over 10 years of experience, there are some clients who’ve bet on my stuff: Warner Bros, Coca-Cola, Nestlé, Dell, Pedigree (Latam), Electrolux (Latam), Snickers, KFC, Mentos, Fruittella, and others.
I hope you enjoyed my selected projects. As you can see, my favorite type of work is the kind that taps into cultural contexts and communities.
For me, the measure of great work is when we can make people have fun, feel special, or feel badass.
If you're looking for a creative like me, call me and let me make you proud.
>>>>>>>>
.: Based in: São Paulo | Brasil [<0>] :.
⛏️ Work Experience
VMLab > 2025 - [now]
VML São Paulo > 2022 - [now]
Mirum (F.Biz) > 2019 - 2022
Opus Multipla > 2018 - 2019
Small agencies > 2015 - 2018
-
XP as Creative Teacher and Mentor
Redhook School - 2021 to present
Escola Rua - 2021
Lecture at: Senac São Paulo | 2026
Lecture at: SBT TV Paraná (Rede Massa) | 2025
Lecture at: Air Promo Agency | 2024
[+100 students during these experiences]
-
XP as Jury Member
Phnx Awards - By Ad Fórun - 2025
Phnx Awards - By Ad Fórun - 2026
Education
Master Class: Winning Mindset - Lewis Hamilton
BBC Maestro: Graphic Design - Paula Scher
Master Class: Ad & Creativity - Goodby & Silverstein
Human Academy : A.I in Advertising
SXSW - 3x as participant
RedHook School: Advertising
Lisbon School of Design: Graphic Design
Contact
Alright, you’ve come far enough,
I'll give you my number. ☺️
⇲ +55 41 98813-6996
⇲ guilherme.cheers@gmail.com
Recognitions
🦁 Cannes Lions
Silver : Entertainment for Gaming - Diversity & Inclusion
Bronze : Industry Craft - Art Direction: Outdoor: Standard
Bronze : Brand Experience - Excellence in Brand Experience
Shortlist : Entertainment for Gaming - Innovation in Gaming
Shortlist : Entertainment for Sport - Innovation in Sport
Shortlist : Innovation in Radio & Audio - Audio Led Creativity
Shortlist : Innovation in Radio & Audio - Use of Audio Technology
Shortlist : Brand Experience - Gaming Lead Brand Experience
Shortlist : Outdoor - Culture & Context - Social Behavior
Shortlist : Outdoor - Culture & Context - Social Behavior
🕴 Clio Awards
Bronze : Print - Media
Bronze : Experience - Branded Entertainment
Shortlist : Print - Branded Entertainment
✏️ One Show
Shortlist : Direct - Craft
Shortlist : Direct - Print
Shortlist : Print - Books
🗽 New York Festival
Bronze : Outdoor - Food and Drink
Finalist : Sports - Culture and Experience
Shortlist : Sports - Best Use
Shortlist : Activation and Engagement
⭐ Brazilian Creative Club [CCSP]
Gold : : Digital - Games
Silver : Digital - Games
Bronze : Digital - Best Use of Content
Bronze : Digital - Innovative use of Technology
Bronze : Digital - Innovative use of Technology
InBook : Brand Experience - branded content and experience
InBook : Media - Promo Marketing
+7x Shortlist
🐧 Lisbon International Ad Festival
Gold : Sports Entertainment
🏆 Effie Latam
Gold : Snacks and Candies
Silver : Youth Marketing
Bronze : Youth Marketing
3x Shortlist
🏆 Effie Brasil
Gold : Snacks and Candies
Bronze : youth marketing
Bronze : youth marketing
2x Shortlist
💠 Gerety Awards
Bronze : Experience Cut - Press
👁️ El Ojo de Iberoamérica
Bronze : Gaming
2x Shortlist
✨ Mad Stars
Crystal : Use of Data - Data Technology
Bronze : Sustainability Development Goals
🎨 Andy Awards
2x Shortlist
😼 Young Lions
1x Shortlist : Digital
1x Shortlist : PR
🏅 Future Creatives
Winner 1th place
💰 Winning Pitch
Amstel - Global
Espaço Laser - Brasil
Coke Studio - Global
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
and the prove that
I treat people
very well.
-
-
-
-
-
-
-
-
-
-
-
-
🏠 Airbnb Recognition
3x Superhost