EXPERIM3NT0S
One of the most iconic user-generated trends ever is the Mentos and soda experiment. For nearly two decades, people kept dropping videos of this on the internet. So we turned every Mentos-and-Soda video URL into a promo code to unlock an exclusive weapon in Fortnite. Encouraging people to search for this and find their Fortnite Keys. What hapeend? We bust the researches in 4.000 %, putting Mentos in the trending topics.
Client: Mentos BR
Agency: VML São Paulo
Role: Creative/Art Director
Please check the case study.
How the technology works
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