Kids are spending more and more time indoors with eyes glued to their screens. A habit that can be very harmful to their development. Fruittella, as a parenting allied brand wants to help changing that. So we created The Outside Book:

a children's book that only reveals its story when it's read outside. Its photosensitive ink that reacts only with the sun's ultraviolet rays. Once outside, drawings, colors and words start to appear. Without sun, it disappears all over again.