The Outside Book
Kids are spending more and more time indoors with eyes glued to their screens, a habit that very harmful to their development. That's why we created a children's book that only reveals its story when it's read outside. Sparking kids’ curiosity and encouraging them to play outside.
Client: Fruittella Agency: VML Role: Creative AD
Case Study
An invitation to play outdoors in the form of children’s book. In our 18 pages of stories, the characters discover why playing outside has its own magic.
To expand the playfulness and amplify the message, we placed billboards in parks teaching kids’ games like hopscotch, hide-and-seek, picnics, and more.
Every page was manually printed using the silk-screen technique.
