Chupa Chups Forever Fun
Chupa Chups is back in Brazil and its branded concept is "forever fun”. So we created a campaign for everybody to continue having fun with Chupa Chups.
With a Chupa Chups lollipop in your mouth everything gets better and more fun. And to reinforce that we created a campaign: every people holding Chupa Chups lollypop had free pass in cinemas. And to invite the public we create a film and movie posters all using A.I.
Client: Chupa Chups
Agency: VML São Paulo
Role: Creative/Art Director
Please check the "trailer”.
Digital out of home.
Movie posters of many genders.
Chupa Chups Forever Fun
Agency VMLY&R São Paulo
Client Chupa Chups
CD Guilherme Aché, Victor Castelo
ACD Gabriel Carletti
AD Guilherme Costa (me) CW Mario Rassi