Surreal Pops
Not everyone knows this, but the Chupa Chups logo was created by Salvador Dalí. And to tell such a cool fact to everybody, we turned Chupa Chups lollipops into pieces of surrealist art, like a tribute to the man who is part of our history.
Client: Chupa Chups Agency: VML Role: Creative AD
Case study
Behind the scenes of the Surreal Pops production.
This is how we activated our campaign on social media.
And to keep the momentum going, a squad of influencers also created surreal content.
