Surreal Pops
Not everyone knows this, but the Chupa Chups logo was created by Salvador Dalí. And to tell such a cool fact to everybody, we turned Chupa Chups lollipops into pieces of surrealist art, like a tribute to the man who is part of our history.
Client: Chupa Chups Agency: VML Role: Creative AD
Case study
Behind the scenes of the Surreal Pops production.
This is how we activated our campaign on social media. Play the videos below.
And to keep the momentum going, a squad of influencers also created surreal content.
