You Must Love Coke
All around the world, football rivalries run so deep. Especially when the rivalry is RED vs BLUE. So how could Coca-Cola show its iconic red to fans who only want to see blue?
Using an optical illusion, we made blue fans perceive Coca-Cola red, showing no red at all.
Client: Coca-Cola Agency: VML Role: Creative AD
Case Study
The work ran on stadium screens, OOH, and social media in Brazil and Argentina.
Across several strategic locations where blue fans would see them. One of them was installed on 9 de Julio Avenue, Buenos Aires’ main avenue, seen by thousands of people.
How it was made
How it was made